Line: 2010

Its been pretty long that I have a made a post here, so now that we are on the last day of 2009 and are all set to welcome the new year 2010 in a few hours - here are few predictions from my end about the overall online marketing trends for the coming year.

Search Marketing is definitely going to grow ( both organic and paid search), however, businesses would tend to invest more on SEO than on PPC.

Cost per click prices would rise across all the paid search platforms. More money will start moving to the content network and the overall quality of ad targeting would improve.

Social Media links would likely to start playing a major role in the search engine algos. Search engines algorithms might be tweaked to rely on the mass-wisdom from social media platforms.

More active effort would be there to measure factors like engagement rather than apparent metrics like number of visitors/ followers. Advanced analytics platforms might become available for free that would allow even small businesses and individuals to look beyond the last click attribution model.

Social media would be much bigger and small businesses would increasingly adopt Twitter and Facebook

More celebrities would get on to Twitter & many of them would start using professional social media experts and consultants

Advertising on social media platforms like Facebook would be the norm for small businesses

Technological advancement and refinements would happen on Facebook ( and likely on most other social media platforms) for better targeting and ad serving capabilities.

Location based services like FourSquare would gain popularity. Existing social platforms like Twitter or Facebook might integrate some location based service to increase their utility

Twitter can launch its own URL shortening service or buy a popular one like bit.ly . Though Google has launched its own URL shortening service recently possibilities are that they might also acquire bit.ly to get hold of all the click data

There are likely to be some experiments done with paid news content, however, it is likely to be a major failure. This will actually benefit the providers of ad supported content and the ones providing multiple options for free ad supported content and Paid ad free content

Video ads, video search and video content on websites would increase by great extent

Mobile as a marketing channel is going to get much bigger & sophisticated - well beyond those crappy spam texting. Mobile couponing is likely to become a regular staff for most big retail chains.

iPhone would continue to grow very fast however, Android would slowly start to build up its own market share. It would not be able to take a major bite off iPhone's market but would definitely create a mark.

Businesses and individuals would start storing more and more of their data and running application on the Internet rather than from the desktop.

WISHING YOU ALL A VERY HAPPY NEW YEAR 2010

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class="byline">The Week in Type

Two thousand and ten has been something of a blur, but it’s been a good year. It’s been another good year for type design and typography, with some great new work, and some wonderful new type designs. So, to ease you into 2011, and the wonders that await, I present to you the week in type.

New Type

href="http://www.typofonderie.com/alphabets/view/ArdoisePTF">Ardoise from Jean François Porchez. Wonderful:

class="noborder" href="http://www.typofonderie.com/alphabets/view/ArdoisePTF">src="http://cdn.ilovetypography.com/img/2011/01/ardoise.png" alt="" title="ardoise" width="500" height="744" class="padb" />/> id="more-10302">/> A companion to Jos Buivenga’s popular href="http://new.myfonts.com/fonts/exljbris/calluna/">Calluna has just been released. href="http://new.myfonts.com/fonts/exljbris/calluna-sans/">Calluna Sans is available from MyFonts. The regular weight is free:

class="noborder" href="http://new.myfonts.com/fonts/exljbris/calluna-sans/">src="http://cdn.ilovetypography.com/img/2011/01/calluna_sans_500px.gif" alt="" title="calluna sans" width="500" height="682" class="padb" />

And be sure to take a look at the href="http://exljbris.com/pdf/Calluna_Sans_specimen.pdf">Calluna Sans PDF specimen.

href="http://www.andymangold.com/pompadour-numeral-set-free-download/">Pompadour, a set of Fat Face numerals from href="http://twitter.com/#!/andymangold">Andy Mangold, free to download as eps:

class="noborder" href="http://www.andymangold.com/pompadour-numeral-set-free-download/">src="http://cdn.ilovetypography.com/img/2011/01/pompadournumerals.png" alt="" title="pompadour numerals" width="430" height="556" class="padb" />

Inspiration

Some wonderful shots of href="http://www.flickr.com/photos/ryotatsu/sets/72157625536784391/with/5287262990/">Typotron, from one of the world’s best book designers, Jost Hochuli:

class="noborder" href="http://www.flickr.com/photos/ryotatsu/sets/72157625536784391/with/5287262990/">src="http://cdn.ilovetypography.com/img/2011/01/typotron.jpg" alt="" title="typotron" width="500" height="335" class="padb" />

class="noborder" href="http://www.flickr.com/photos/ryotatsu/sets/72157625536784391/with/5287262990/">src="http://cdn.ilovetypography.com/img/2011/01/typotron-2.jpg" alt="" title="typotron-2" width="500" height="335" class="padb" />

Seven billion:

width="499" height="305">name="movie" value="http://www.youtube.com/v/sc4HxPxNrZ0?fs=1&hl=en_GB&rel=0">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">src="http://www.youtube.com/v/sc4HxPxNrZ0?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="499" height="305">

via @href="http://twitter.com/brainpicker">brainpicker

Let’s press:

src="http://player.vimeo.com/video/17964076?portrait=0" width="500" height="281" frameborder="0">

href="http://vimeo.com/17964076">Let’s Press from href="http://vimeo.com/user3693318">Strawberry Militia on href="http://vimeo.com">Vimeo.

Typekit’s Tim Brown on More perfect Web Typography:

src="http://player.vimeo.com/video/17079380?portrait=0" width="500" height="281" frameborder="0">

href="http://vimeo.com/17079380">Tim Brown - More Perfect Typography from href="http://vimeo.com/build">Build on href="http://vimeo.com">Vimeo.

A nice new site for href="http://www.pentagram.com/work/#/all/all/newest/">Pentagram set in href="http://www.fontshop.com/fonts/downloads/fontfont/ff_dagny_web_pro/">FF Dagny:

class="noborder" href="http://www.pentagram.com/work/#/all/all/newest/">src="http://cdn.ilovetypography.com/img/2011/01/Screen-shot-2011-01-08-at-14.03.27-500x390.png" alt="" title="Pentagram" width="500" height="390" class="padb" />

A new href="http://thinkingwithtype.com/">site to accompany the second edition of Ellen Lupton’s href="http://www.amazon.com/gp/product/1568989695?ie=UTF8&tag=japanagocom-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1568989695">Thinking with Type.

class="noborder" href="http://thinkingwithtype.com/">src="http://cdn.ilovetypography.com/img/2011/01/Screen-shot-2011-01-04-at-16.00.30-500x445.png" alt="" title="Thinking with type" width="500" height="445" class="padb" />

href="http://www.typeoff.de/">Dan Reynolds will be reviewing the book in the first issue of href="http://ilovetypography.com/CODEX/">Codex.

Another redesigned site from href="http://edenspiekermann.com/">Edenspiekermann. Using href="http://www.fontshop.com/fonts/downloads/fontfont/ff_unit_web_pro/">FF Unit & href="http://www.fontshop.com/fonts/downloads/fontfont/ff_unit_slab_web_pro/">FF Unit Slab:

class="noborder" href="http://edenspiekermann.com/">src="http://cdn.ilovetypography.com/img/2011/01/Screen-shot-2011-01-08-at-14.19.11-500x483.png" alt="" title="Edenspiekermann.com" width="500" height="483" class="padb" />

A lovely set of sixteenth century woodcut initials by href="http://www.flickr.com/photos/bookhistorian/sets/72157625771518460/with/5334404052/">Michael Isengrin, working at Basel:/> class="noborder" href="http://www.flickr.com/photos/bookhistorian/sets/72157625771518460/with/5334404052/">src="http://cdn.ilovetypography.com/img/2011/01/5334404052_7c1994a81c.jpg" alt="" title="Michael Isengrin, Basel" width="499" height="500" class="pads" />

Type tools & Type Tips

href="http://wordmark.it/">Wordmark is a site that allows you to preview all the fonts installed on your computer:/> class="noborder" href="http://wordmark.it/">src="http://cdn.ilovetypography.com/img/2011/01/Screen-shot-2011-01-07-at-19.11.33-500x439.png" alt="" title="Wordmark" width="500" height="439" class="padb" />

This is a wonderful site. Ever wondered which typeface is used in that magazine or book?/> class="noborder" href="http://fontsinuse.com/">src="http://cdn.ilovetypography.com/img/2011/01/Screen-shot-2011-01-07-at-18.51.49-500x445.png" alt="" title="Fonts in Use" width="500" height="445" class="padb" />

And be sure to follow @href="http://twitter.com/#!/Font_ID">Font_ID too. You can post your Font ID questions.

An interesting, and simple to implement text effect on href="http://blog.typekit.com/2010/12/15/featured-site-twitter-2010-year-in-review/">Twitter’s best of 2010. A little -webkit-mask-image to intriduce some grungy noise and scratches.

href="http://www.markdotto.com/2011/01/05/3d-text-using-just-css/">3D using only CSS:/> class="noborder" href="http://www.markdotto.com/2011/01/05/3d-text-using-just-css/">src="http://cdn.ilovetypography.com/img/2011/01/3d-text.jpg" alt="" title="3d-text" width="500" height="300" class="padb" />

From @href="http://twitter.com/mdo">mdo, a designer at Twitter, and someone well worth following.

href="http://letteringjs.com/">Lettering.js for kerning big type:/> class="noborder" href="http://letteringjs.com/">src="http://cdn.ilovetypography.com/img/2011/01/Screen-shot-2011-01-07-at-19.15.52-500x424.png" alt="" title="lettering.js" width="500" height="424" class="padb" />

Creating an iBook (ePUB) for the iPad with InDesign:

width="499" height="305">name="movie" value="http://www.youtube.com/v/KS6mZaksmIs?fs=1&hl=en_GB&rel=0">name="allowFullScreen" value="true">name="allowscriptaccess" value="always">src="http://www.youtube.com/v/KS6mZaksmIs?fs=1&hl=en_GB&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="499" height="305">

Type links

href="http://www.nytimes.com/2009/11/16/arts/16iht-design16.html">Mistakes in Typography Grate the Purists — NYTimes.com/> href="http://www.fontshop.com/fontlist/alternatives/">Alternatives to Common Fonts./> David Carson marks his return to print with href="http://www.ballantinesbiz.com/Carson/Carson_DavidCarson_010311.html">CARSON Magazine.

Best of 2010 lists

href="http://typefacts.com/news/die-besten-fonts-2010">Typefacts:/> class="noborder" href="http://typefacts.com/news/die-besten-fonts-2010">src="http://cdn.ilovetypography.com/img/2011/01/bestfonts2010_publico1.png" alt="" title="Publico" width="500" height="479" class="padb" />

In German, but href="http://translate.google.com/translate?u=http%3A//typefacts.com/news/die-besten-fonts-2010&hl=en&langpair=auto|en&tbb=1&ie=UTF-8">Google Translate does an OK job of translating it into href="http://translate.google.com/translate?u=http%3A//typefacts.com/news/die-besten-fonts-2010&hl=en&langpair=auto|en&tbb=1&ie=UTF-8">English.

href="http://www.fontshop.com/blog/newsletters/december10b/index.html">FontShop./> class="noborder" href="http://www.fontshop.com/blog/newsletters/december10b/index.html">src="http://cdn.ilovetypography.com/img/2011/01/fontshop-best-of-2010.png" alt="" title="fontshop-best-of-2010" width="500" height="197" class="padb" />

href="http://www.fontshop.com/fonts/downloads/circulo_de_tipografos/balduina_ot/">Balduina is certainly one of my favorites in the list.

href="http://new.myfonts.com/newsletters/sp/201101.html">MyFonts:/> class="noborder" href="http://new.myfonts.com/newsletters/sp/201101.html">src="http://cdn.ilovetypography.com/img/2011/01/sp10-ladyreneb-500x264.png" alt="" title="Lady Rene" width="500" height="264" class="pads" />

I will be publish my list next month. In the meantime, here is my href="http://ilovetypography.com/2010/01/21/my-favourite-fonts-of-2009/">2009 list.

Events

In Basel on January 22? Then don’t miss their first first href="http://typobasel.ch/">Typo Stammtisch.

href="http://tdc.org/tdc/archives/2961">Prototypes: The Experimental Typography of Andrew Byrom — January 27, New York.

href="http://www.typecamp.org/rome2011.html">Type Camp Rome — 1–8 May 2011.

And finally

If 2010 was the webfont’s incunabula, then it looks as though 2011 will mark its coming of age. Look out for web fonts from href="http://typography.com">H&FJ — that’s going to be big. If you haven’t already downloaded href="http://www.flipboard.com/">Flipboard, then be sure to do so. href="http://twitter.com/#!/craigmod">Craig Mod ( one to follow) and co. have done an excellent job on the mise en page and typography. And an insider tells me that this is just the beginning. Next up on ILT is the first part in a series from href="http://twitter.com/#!/ABBInprogress">Dr Paul Dijstelberge — Sea Changes: the coming of the book.

And finally, finally, href="http://workingformat.com/">Working Format in Canada will be working under my art direction on the design of href="http://ilovetypography.com/CODEX/">Codex magazine, while super-woman href="http://twitter.com/#!/carywood">Carolyn Wood is neck deep (perhaps deeper) in editing all the articles. I plan to print 5,000 copies, and hope to begin taking pre-orders in February. Codex will be published quarterly, so I’ll be offering subscriptions too. Will you be ordering one?

Have a fantastic week.

/>/> class="noborder" href="http://www.typography.com/index.php?affiliateID=152">src="http://cdn.ilovetypography.com/img/2010/11/HFJ_2010_11_ILT.png" />
Sponsored by href="http://www.typography.com/index.php?affiliateID=152">H&FJ.

href="http://ilovetypography.com/2011/01/08/sayonara-2010/">Sayonara 2010